PROJECTS

Product & Brand Designer

0-to-1 E-commerce: Narrative-Led Commerce Platform

Designed an end-to-end brand ecosystem, translating visual identity into a high-converting web interface. Executed omnichannel strategies including digital storytelling and physical merchandise, successfully establishing the brand's market presence.

Visual Designer

Integrated Identity for a 2,000+ Attendee Conference

Designed the end-to-end visual experience including wayfinding, badges, and stage graphics for Silicon Valley’s premier AI conference